Revenue Growth
131% $280K to $647K/month in 90 days
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Case Studies
Six brands. Six markets. One clear buyer path.
These are the stories behind jewellery brands that had the product, but needed a clearer reason for buyers to trust, click, ask, and buy.
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ROAS
4.2x Up from 1.4x at engagementCVR Lift
250% 0.6% to 2.1% site conversionCAC Reduction
65% $340 to $118 per acquired customerThe Brand
A Dubai fine jewellery house with everything except a working funnel.
Aurum had extraordinary product, polished photography, and strong offline credibility. Online, buyers admired the work but left without enough proof, urgency, or clarity to make a high-ticket decision.
Aurelis rebuilt the customer path around heirloom value, certification, occasion-led gifting, and objections already appearing in DMs and sales calls.
Diagnosis - 5 root failures
Why beautiful ads were not turning into buyers.
- Creative without purpose. Product visuals looked premium but did not answer buyer objections.
- Wrong campaign objective. Media was optimized for attention, not qualified purchase intent.
- Thin product pages. Certification, material proof, and sizing confidence were missing.
- No post-browse nurture. High-consideration shoppers had no reason to return.
- Audience mismatch. Campaigns reached jewellery admirers, not investment-ready buyers.
The Aurelis Strategy
Six pillars deployed in sequence, not simultaneously.
01 - Positioning
Repositioned from luxury accessory to heirloom-grade investment.
02 - Creative Architecture
Built six angle buckets mapped to buyer mindset and objection.
03 - Media Restructure
Replaced a single campaign with a three-tier acquisition architecture.
04 - Conversion Surgery
Rebuilt product pages around the questions buyers were already asking.
05 - Email Engine
Created cart recovery, welcome, and post-purchase sequences.
06 - AOV System
Added bundle logic and upsell paths to lift order value.
"Aurelis showed us the product was not the problem. The path to buying it was. The new system made the online experience feel as considered as the jewellery itself."
Founder, Aurum Fine Jewellery - Dubai
The Results - 90-day outcome
Performance improved because the decision path improved.
Monthly Revenue
$647KUp from $280K before the rebuild.Blended ROAS
4.2xCleaner structure and stricter creative rules.Website CVR
2.1%Trust modules and objection-led pages.CPA
$118Down from $340 per acquired customer.Execution Timeline
Thirteen weeks, built in four phases.
Mapped buyer objections, creative gaps, and product-page trust leaks.
Rebuilt campaign structure, creative angles, and email foundations.
Scaled only the proven assets and landing paths.
Delivered rules, reporting, and the next 90-day operating plan.
Aurelis disciplines deployed
The team behind the result.
Brand Positioning StrategistPaid Media DirectorCreative Strategy LeadConversion Rate OptimisationEmail & Lifecycle MarketingData & Analytics
Revenue Growth
271%GBP42K to GBP156K/month over 6 monthsSustained ROAS
2.8xPreviously swinging from 0.8x to 3.2xReturn Rate
38%Up from 12% repeat purchase12-month LTV
GBP218Up from GBP86 at the startThe Brand
A strong Valentine's spike and nothing to show for it the next month.
Mireille had a clear visual identity and loyal core customers, but the business ran on seasonal adrenaline. Peaks were intense, then the calendar went quiet.
Aurelis built the spine between the peaks: creator rules, launch methodology, lifecycle email, media governance, and a repeatable cultural-moment calendar.
Diagnosis - 5 root failures
Why the Valentine's spike never repeated.
- No campaign architecture. Every promotion started from zero.
- Unstructured creator work. Aesthetic fit was chosen over measurable briefs.
- No LTV programme. Most customers purchased once and disappeared.
- Launches had no runway. Drops went live with no waitlist or proof cycle.
- Dormant email list. 14,000 subscribers were producing almost no revenue.
The Aurelis Strategy
Building a brand that earns revenue between the peaks.
01 - Campaign Spine
A 52-week cultural moment calendar with repeatable launch logic.
02 - Creator Ecosystem
Macro, micro, and nano creator tiers with performance briefs.
03 - Launch Methodology
A three-week pre-launch system replacing day-of announcement.
04 - Email Revenue Engine
Seven automated flows and segmented weekly sends.
05 - Paid Media Rules
Spend scaling governed by thresholds, not gut feel.
06 - LTV Programme
Second-purchase and loyalty architecture from day one.
"Aurelis built us an actual engine, not another campaign. Within three months we had a rhythm the business had never had before."
Founder, Mireille - London
The Results - 6-month outcome
The business that holds between the moments.
Monthly Revenue
GBP156KConsistent GBP140K to GBP165K between peaks.Creator Revenue
34%Micro and nano creators drove the majority.Email Revenue Share
29%The dormant list became a major revenue channel.Launch Day Revenue
GBP38KFirst launch using the new pre-launch method.Execution Timeline
Six months, built in phases.
Campaign, creator, email, and audience data reviewed.
Flows, creator briefs, waitlist mechanics, and media rules built.
New collection launched with waitlist, creators, and full email cadence.
VIP segment, repeat launch rhythm, and retention engine confirmed.
Aurelis disciplines deployed
The team behind the result.
Growth Strategy LeadCreator Ecosystem ManagerPaid Media StrategistEmail & Lifecycle LeadCreative DirectorPerformance Analyst
Revenue Growth
164%INR28L to INR74L/month in 6 monthsConsultation Requests
425%40/month to 210/monthOrganic Traffic
688%2,400 to 18,900 sessions/monthAOV Lift
54%INR46,000 to INR71,000 average orderThe Brand
89,000 followers, a beautiful product, and a broken decision path.
Heirloom Studio sold polki, kundan, jadau, and pure gold bridal sets. The team thought they needed better photography and more followers.
The actual problem was the buying journey. Bridal jewellery is a 6-8 month decision, but the marketing was built as if the buyer would decide in 7 days.
Diagnosis - 5 root failures
Why high-intent buyers were not converting.
- Wrong buying stage. Content spoke to ready buyers, not early researchers.
- Unstructured WhatsApp. Inquiries had no standard intake or fast response rhythm.
- No organic search presence. Buyer guides and high-intent keywords were missing.
- No referral engine. Bridal customers had no structured way to refer families.
- Broad paid targeting. Campaigns reached people too late in the wedding timeline.
The Aurelis Strategy
Engineering a 240-day buyer journey, stage by stage.
01 - Buyer Journey Mapping
Six stages across the full bridal consideration arc.
02 - Educational Content
The Heirloom Edit built trust before the consultation.
03 - Consultation Funnel
Preference quiz and WhatsApp handoff for faster closing.
04 - SEO Distribution
24 target keywords and 18 long-form guides in 90 days.
05 - Referral Programme
Give Gold, Get Gold turned brides into qualified advocates.
06 - Life-stage Media
Creative and targeting matched to wedding planning timeline.
"Aurelis showed us we were reaching the right people at the wrong moment. Fixing the consultation process alone transformed our closing rate."
Co-founder, Heirloom Studio - Mumbai
The Results - 6-month outcome
A high-consideration brand finally converting its own audience.
Monthly Revenue
INR74LUp from INR28L, steady through months five and six.Consultation Requests
210/moStructured quiz created higher-intent bookings.WhatsApp CVR
31%Up from 12% after intake and response protocols.Organic Traffic
18.9KSessions/month after search content system.Execution Timeline
Six months of sequenced decisions.
Customer interviews, WhatsApp audit, and buyer journey mapping.
Guides, quiz funnel, WhatsApp protocol, and content series launched.
Referral programme, SEO wins, and trousseau bundle cross-sell added.
Content calendar, referral engine, and 12-month roadmap handed over.
Aurelis disciplines deployed
The team behind the result.
Brand StrategistSEO & Content StrategistConversion Funnel DesignerPaid Media StrategistWhatsApp CRM ConsultantReferral Programme Designer
Revenue Growth
174%$190K to $520K/month in 4 monthsBlended ROAS
4.8xUp from 1.9x across Meta and GoogleCart Abandonment Drop
47%71% to 38% at payment stageCPA Reduction
60%$410 to $162 per acquired customerThe Brand
A lab-grown diamond brand with a split identity and a silent website.
Velour sold lab-grown diamond engagement rings, tennis bracelets, and stackable bands. The product logic was strong: certified diamonds, lower price, traceable origin.
The issue was not aesthetics. The brand was speaking to eco-conscious buyers and traditional luxury buyers at the same time, while never answering the question that stopped purchase: is a lab-grown diamond a real diamond?
Diagnosis - 5 root failures
An identity crisis and a checkout that scared buyers away.
- Dual-audience positioning. Sustainability and luxury codes were mixed without owning either buyer.
- The core objection was hidden. The site never clearly explained diamond authenticity.
- Financing was buried. Affirm existed but appeared too late to reduce price anxiety.
- Search was ignored. High-intent lab-grown diamond questions had no paid or organic capture.
- Creator content avoided proof. Beautiful posts did not answer the buying objection.
The Aurelis Strategy
Own one buyer. Answer their real question. Remove every friction point.
01 - Positioning Clarity
Real diamond. Regenerative origin. One audience, fully owned.
02 - The Lab Hub
Education content answered authenticity before the product page.
03 - Financing Architecture
Monthly pricing surfaced above the add-to-cart decision.
04 - Google Search Launch
Captured buyers already comparing lab-grown and mined diamonds.
05 - Creator Brief Pivot
Creators addressed the objection on camera instead of avoiding it.
06 - Content Retargeting
The Lab readers became a high-intent retargeting pool.
"Aurelis told me my positioning was trying to be two things at once and my website never answered the one question stopping people from buying."
Founder, Velour - New York
The Results - 4-month outcome
An education strategy that became the strongest sales tool.
Monthly Revenue
$520KUp from $190K, one month ahead of target.Google Revenue Share
28%From zero to the second-largest channel.Content Traffic
22.4KSessions/month to The Lab content hub.CPA
$162Down from $410 after intent and friction fixes.Execution Timeline
Four months of precision sequencing.
Heatmaps, exit surveys, search demand, and positioning were mapped.
The Lab, financing visibility, Google campaigns, and creator briefs launched.
Comparison reels, search, and Lab retargeting became the priority budget pool.
ROAS, CPA, and channel mix stabilized into a plan the founder could trust.
Aurelis disciplines deployed
The team behind the result.
Brand Positioning StrategistGoogle Search LeadPaid Social DirectorContent StrategistCRO & Checkout OptimisationAnalytics & Attribution
Revenue Growth
181%INR42L to INR118L/month in 5 monthsInternational Revenue
47%Up from 8% across Singapore, UK, UAE, AustraliaInternational CVR
350%0.4% to 1.8% for international visitorsInternational AOV
INR1.24LUp from INR82KThe Brand
Exquisite temple jewellery. Invisible to the buyers who wanted it most.
Taara Jewels had two decades of Chennai craft equity and an online audience arriving from diaspora markets, but international buyers were browsing and leaving.
Aurelis rebuilt the experience for NRI brides: cultural language signals, international trust modules, video-first product pages, and timezone-aware consultation.
Diagnosis - 5 root failures
Why high-intent NRI buyers were not converting.
- No diaspora signal. Content did not reflect brides buying from Singapore, UK, UAE, or Australia.
- Shipping anxiety. Customs, insurance, returns, and packaging proof were unclear.
- No product video. Temple jewellery needed motion, scale, sound, and craft detail.
- INR-only pricing. International buyers had no currency context.
- Timezone friction. WhatsApp replies arrived after the buyer had moved on.
The Aurelis Strategy
Make the diaspora buyer feel seen, then remove every purchase barrier.
01 - Diaspora Content
Heritage Meets Modern storytelling for NRI brides.
02 - International Trust
Customs guide, insurance display, returns, and multi-currency pricing.
03 - Video-first Product
Macro craft films became primary product media.
04 - WhatsApp System
A timezone-aware consultation window for global buyers.
05 - Diaspora Paid Media
Market-specific campaigns for Singapore, UK, UAE, and Australia.
06 - NRI Creators
Creators told heritage stories around identity, ceremony, and distance.
"We knew our NRI customers existed. We just did not know how to reach them in a way that felt made for them. Aurelis changed that."
Director, Taara Jewels - Chennai & Singapore
The Results - 5-month outcome
A domestic brand became a global diaspora destination.
Monthly Revenue
INR118LUp from INR42L before the diaspora system.International Share
47%International orders became nearly half of revenue.Intl WhatsApp Inquiries
94/moUp from 18 after response and consultation changes.Video-assisted CVR
5.1%For international buyers who watched a full product film.Execution Timeline
Five months from domestic base to global audience.
Traffic, bounce patterns, cultural cues, and WhatsApp friction were audited.
Currency, trust modules, product videos, WhatsApp protocol, and creators were built.
Diaspora campaigns and creator posts opened new order clusters.
International revenue held, product video coverage expanded, and playbook handed over.
Aurelis disciplines deployed
The team behind the result.
Diaspora Market StrategistInternational Paid Media LeadVideo Production DirectorCultural Content StrategistConversion & UX OptimiserWhatsApp CRM Consultant
Revenue Growth
221%AUD68K to AUD218K/month in 4 monthsBlended ROAS
3.4xUp from 1.1x after paid media resetTikTok Revenue Share
31%From zero to second-largest channelAverage Order Value
AUD162Up from AUD94 after bundle architectureThe Brand
A genuinely great product that could not survive its own paid media.
Soleil sold gold-filled and sterling silver jewellery designed for daily wear: gym, beach, shower, travel. Organic repeat purchase was strong, but every paid media scale attempt collapsed.
Aurelis found the problem: cold creative assumed brand familiarity, reviews were invisible, positioning was too functional, AOV was suppressed, and TikTok was untouched.
Diagnosis - 5 root failures
Why a loved product still could not scale through paid.
- Cold ads assumed context. The creative looked like reminder content, not introduction content.
- Reviews were unused. The best proof in the business never entered paid creative.
- Functional positioning. Waterproof jewellery attracted price-sensitive comparison shoppers.
- No bundle logic. Customers bought one item despite returning for multiple pieces later.
- TikTok was idle. The brand's strongest native channel was not being used.
The Aurelis Strategy
Build the hook for cold audiences. Stack the proof. Open the right channel.
01 - Cold Creative Overhaul
Proof-led hooks for audiences meeting the brand for the first time.
02 - Social Proof Engine
240 reviews extracted, formatted, and used across paid touchpoints.
03 - Repositioning
Built for your actual life replaced waterproof jewellery as the core frame.
04 - TikTok Launch
Micro creators, dark post ads, and native review formats.
05 - Bundle Architecture
The Daily Stack and Complete Edit increased first-order value.
06 - SMS Programme
Cart recovery and restock alerts added speed to lifecycle revenue.
"The ads were not failing because we were spending wrong. They were failing because we were talking to cold audiences like they already knew us."
Founder, Soleil - Sydney
The Results - 4-month outcome
The paid channel that had always failed, finally working.
Monthly Revenue
AUD218KUp from AUD68K with paid now profitable.Blended ROAS
3.4xAcross Meta, TikTok, and Google combined.TikTok Revenue
31%Built from zero into a major channel.Cold CTR Lift
4.8xProof-led hooks versus brand-led creative.Execution Timeline
Four months. One structural overhaul.
Creative decay, reviews, TikTok opportunity, positioning, and bundle logic mapped.
Proof-led creative, review formats, bundle tool, SMS, and TikTok creators launched.
Meta, TikTok, UGC licensing, bundle attach, and SMS recovery were measured.
Paid profitability, TikTok revenue, AOV lift, and repeat purchase gains were confirmed.
Aurelis disciplines deployed
The team behind the result.
Paid Social DirectorCreative Strategy LeadTikTok Creator ManagerBrand Repositioning StrategistEcommerce & Bundle ArchitectSMS & Lifecycle Marketing
Confidentiality note. Brand names, founder identities, and select market details have been altered to protect client privacy. The mechanics, percentage lifts, and strategic sequence reflect the engagement outcomes.
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